Quantcast
Channel: Principle 3 Stories – Automattic Design
Browsing all 10 articles
Browse latest View live

Discovering customer stories through user research

Search for and tell stories about people, not just data. Two months ago, I was invited by one of Jetpack’s engineering teams to join their week-long team meetup in Madrid, Spain. Most of our days...

View Article



The Importance of Validating Assumptions

In the early days of my career, I was quite fascinated with Flash. I wanted to be a cartoonist growing up so naturally, I was drawn to this tool that allowed me to create some pretty powerful...

View Article

Everyone has a story…

Don’t forget – no one else sees the world the way you do, so no one else can tell the stories that you have to tell. —Charles de Lint Ever since I first joined Woo, nearly 6 years ago, I always felt a...

View Article

Popping bubbles with pineapples

It’s easy to become trapped in a bubble. After all – you know what to expect, and everyone uses your product the same way, right?

View Article

The people margin

Prior to my time at Automattic, I worked at a direct marketing firm. We were taught to mind the data. You make a change, you test it, you check the data and make a decision from it. At the time, this...

View Article


Sounds of the Silent

Search for and tell stories about people, not just data. The lifespan of an open-source product is a funny thing. It starts with an idea that is shared with the world and from there, if the product...

View Article

Anticipating User Needs Through Stories

One of the most common traps of product design is ending up designing for yourself. It’s sometimes easy to forget that there’s an entire planet full of people outside of your office and so starting...

View Article

Reaching Tomorrow

Stories help shape reality. It helps paint the past, present, and future. Through stories we can prompt emotions, experiences, and vision. Stories are human. A great example of how stories can...

View Article


African Design

Africa! A continent of mystery, magic, and a mix of cultures and people so diverse that very few outside of it manage to understand, let alone describe it. I was born and live at the southern most part...

View Article


Sticking To It

This story is a bit long, but I promise it will be worth it, because it contains the two most important principles every designer must know and take to heart if you intend to do great work anywhere,...

View Article
Browsing all 10 articles
Browse latest View live




Latest Images