Discovering customer stories through user research
Search for and tell stories about people, not just data. Two months ago, I was invited by one of Jetpack’s engineering teams to join their week-long team meetup in Madrid, Spain. Most of our days...
View ArticleThe Importance of Validating Assumptions
In the early days of my career, I was quite fascinated with Flash. I wanted to be a cartoonist growing up so naturally, I was drawn to this tool that allowed me to create some pretty powerful...
View ArticleEveryone has a story…
Don’t forget – no one else sees the world the way you do, so no one else can tell the stories that you have to tell. —Charles de Lint Ever since I first joined Woo, nearly 6 years ago, I always felt a...
View ArticlePopping bubbles with pineapples
It’s easy to become trapped in a bubble. After all – you know what to expect, and everyone uses your product the same way, right?
View ArticleThe people margin
Prior to my time at Automattic, I worked at a direct marketing firm. We were taught to mind the data. You make a change, you test it, you check the data and make a decision from it. At the time, this...
View ArticleSounds of the Silent
Search for and tell stories about people, not just data. The lifespan of an open-source product is a funny thing. It starts with an idea that is shared with the world and from there, if the product...
View ArticleAnticipating User Needs Through Stories
One of the most common traps of product design is ending up designing for yourself. It’s sometimes easy to forget that there’s an entire planet full of people outside of your office and so starting...
View ArticleReaching Tomorrow
Stories help shape reality. It helps paint the past, present, and future. Through stories we can prompt emotions, experiences, and vision. Stories are human. A great example of how stories can...
View ArticleAfrican Design
Africa! A continent of mystery, magic, and a mix of cultures and people so diverse that very few outside of it manage to understand, let alone describe it. I was born and live at the southern most part...
View ArticleSticking To It
This story is a bit long, but I promise it will be worth it, because it contains the two most important principles every designer must know and take to heart if you intend to do great work anywhere,...
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